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  1. * Alternative Text

Alternative Text in PDF

Documents today contain varied media including images, video and sound, which can be embedded into a document in only a few steps. Keep in mind that, just as these kinds of media have grown, the size and variation among the audience for whom these documents were intended has grown as well.

In this lab, the focus is on adding alternative text to images in Microsoft Word and Adobe Acrobat. Individuals who are blind or have visual impairments may rely on a screen reader to understand the information that is either implied or conveyed in a visual image. But, without some kind of description of what the image is, the screen reader cannot convey any additional information.

Note: Alternative text can be added in most all of the Office suite.

Acrobat works closely with Microsoft Office to ensure that the document is consistent while being converted into the PDF format. This is beneficial because during the translation into a PDF, the alternative text that was specified for an image carries over into the PDF.

Some images, such as a decorative border or background, do not need text equivalents. The general rule is if the image does not convey important information, then a text equivalent is not needed.

Note: Adding alternative text requires some kind of manual intervention, and cannot currently be automated regardless of the image or tool.

The next page offers a lab that focuses on alternative text within PDF files.

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